Full Canopy Mycology, a distinguished name in the mycology community, sought a professional and serious brand identity that reflects their core strengths. Renowned for their exceptional mushroom genetics and the ability to cultivate fungi that practically burst forth from their containers, the name "Full Canopy" embodies their reputation.
The high demand for Full Canopy's exceptional genetics led us to develop an extensive catalog. This catalog serves as a comprehensive resource, aimed at organizing, educating, and empowering the industry in the care, cultivation, and differentiation of various mushroom varieties.
In response to their need for a versatile brand identity, we embarked on creating a comprehensive logo family under the umbrella of the parent company, ensuring consistency across all mediums.
Full Canopy required more than just a standard website for their headquarters; they needed a dynamic online platform capable of showcasing an extensive range of merchandise. Their vision is to carve a unique niche at the intersection of fashion and education, where their website becomes a hub for both.
